If you’ve been following along with Haggerty Digital lately, you know we’ve had food on the brain. We talked about popcorn and how “snackable content” keeps people engaged without stuffing them full. We looked at the sandwich and how the right layers in the right order make your message satisfying and memorable.
Now it’s time for the main course. The dish that needs no introduction. The universal food group. The undefeated champion of the office party, kids’ birthday, and late-night brainstorming session.
Yep. It’s pizza.
Here is the big takeaway: marketing should be more like pizza. Always approachable. Always flexible. Always a crowd pleaser. This is what we are calling—The Pizza Principle.
Pizza Is Approachable
Nobody feels intimidated ordering pizza. You don’t need a culinary degree to figure out a menu. You point, you pick, and it shows up hot. It’s the food people choose when they don’t know what to choose.
Marketing should work the same way. But too often, it doesn’t. Agencies overcomplicate things with buzzwords, “secret sauces,” and complicated packages that feel more like buying a timeshare than ordering dinner.
At Haggerty Digital, we believe in menus, not mysteries. That’s why we created our Marketing Menu. You can order a quick starter like our Mini-Bites Website Platter to fix those little “ugh, I should really get that updated” annoyances, or you can go big with a Family Feast when your business is ready to make a splash. No jargon, no confusion. Just clear, tasty options.
Because approachable marketing is the only kind that works.
Pizza Comes in Infinite Styles
Deep dish, thin crust, New York slice, Neapolitan wood-fired. Gluten-free. Cauliflower crust. Pineapple (if you dare). Pizza bends to every taste, every allergy, every dietary restriction. You can’t please everyone with steak tartare, but pizza? Pizza works.
Marketing is the same. Some businesses need a heavy layer of SEO. Some are craving a fresh round of social media. Some are just starving for a website that doesn’t look like it was last updated in 2009.
The Pizza Principle says: don’t sell everyone the same slice. That’s why the Marketing Menu has “Starters” for the small stuff, “Pizzas” for the main services, and “Family Feasts” for when you’re ready to go all-in. It’s not one-size-fits-all—it’s “build your own pie.”
Pizza Just Shows Up (Always)
Think about it. You’ve never been to a party where someone said, “Ugh, not pizza again.” OK, maybe Steve from accounting did say that. But, jeez Steve is always a Debbie Downer.
Pizza is always welcome. It’s the dependable option, the safe bet, the dish that never fails to please.
Your marketing should show up like that too. Not once, not in a burst, but consistently. Because trust is built when your audience knows you’re going to keep showing up.
Too many businesses treat marketing like fine dining—occasional, over the top, reserved for special occasions. But your customers don’t need a Michelin star—they need consistency. Marketing should be more like pizza delivery. Reliable. Timely. There when you need it.
The Big Pizza Debates
Let’s be honest—nobody agrees about pizza. Pineapple is the great divide. Chicagoans swear deep dish is the only real deal. New Yorkers will fight you on that. And don’t even get a New Haven local started unless you’ve got an afternoon free.
But here’s the kicker: all of them are right. Because the best pizza is the one that works for you.
Marketing debates work the same way. SEO or social? Paid ads or organic? Long-form or short-form? There are no universal answers. The best approach is the one that fits your brand, your audience, your goals.
The Pizza Principle says: we’re not here to win the debate. We’re here to help you find your flavor.
Pizza Is Social Glue
Why is pizza at every party? Because it’s the ultimate connector. It doesn’t divide, it unites. A few boxes on the table and suddenly everyone’s talking, laughing, sharing a slice.
Marketing should work the same way. It’s not about shouting the loudest. It’s about creating moments of connection. It’s about giving people something to gather around.
That’s the heart of what we do at Haggerty Digital. Marketing is a way to bring people to the table, your customers, your community, your audience. And our new Marketing Menu is designed to make that easier, whether you’re just dipping in with a Starter or feeding the whole team with a Family Feast.
The Pizza Principle in Practice
So what does this look like in the real world?
- “Mini-Bites” Website Platter ($600): Bite-sized fixes for broken links, old info, and nagging little things you’ve been ignoring.
- SEO “Slice Sampler” ($700): A tasting flight of your keywords and content to see what’s working and what’s invisible.
- Social Media “House Salad” ($800): Fresh bios, branding, and a 30-day plan to make your social presence shine.
That’s just the Starters. We’ve also got deep-dish services (your “Pizzas”) and full-on “Family Feasts” for launches, anniversaries, or campaigns that feed the whole table.
The point is: you don’t need to overthink it. Order what you need. Skip what you don’t. Come back when you’re hungry again.
Wrapping It Up: Your Next Slice
So here’s The Pizza Principle in one bite:
- Keep marketing approachable.
- Make it flexible.
- Be consistent.
- Respect the debates, but pick your flavor.
- Use marketing to connect, not just sell.
At the end of the day, marketing should feel like pizza: something everyone wants a slice of.
We’ve made it simple. We’ve made it fun. And we’ve put it all on the menu.
So, what’s your order?
