[ 2 February 2023 ]

Brendan Haggerty

Can You Just Ignore Digital Marketing? Short Answer. Nope.

Greetings, Dear Reader; in this installment, I am going to tell it to you straight, if your business doesn’t have a digital marketing strategy, you might as well be trying to sell crazy on Capital Hill. Sure, they seem to have a never-ending appetite for crazy, but they probably won’t buy it from you. On the other hand, they have a never-ending supply of free crazy.

You see, in today’s world, where technology is advancing faster than the speed of light (or at least it feels that way), having a solid digital marketing strategy is crucial for the survival of any business. It’s not just about having a website or a Facebook page anymore. Oh no, my friends. It’s about being active on all the different platforms, engaging with your audience, and constantly adapting to new trends.

Now, I know what you might be thinking. “But wait, I’m a small business owner. I don’t have the time or resources to keep up with everything.” And to that, I say, “Nonsense! You don’t need a team of 20 digital marketing experts to make it happen. Just a little bit of creativity and a sense of humor can go a long way.”

For example, let’s say you own a local bakery. Instead of just posting pictures of your delicious pastries on Instagram, why not create a “Behind the Scenes” series where you show the process of making a croissant from start to finish? Or, you could have a “Baker of the Month” feature where you showcase one of your employees and their favorite recipe. Not only will it give your followers a glimpse into the personality of your business, but it will also give them a reason to keep coming back for more.

And don’t even get me started on social media contests. These are a goldmine for businesses, especially small ones. Not only do they increase engagement and reach, but they also give your audience a chance to win something for their loyalty. Plus, who doesn’t love good competition? Just make sure to keep it light and fun. No one wants to feel like they’re doing homework while trying to win a prize.

But it’s not just about social media. Email marketing is still a powerful tool in the digital marketing world. And no, I’m not talking about those generic “Dear Valued Customer” messages we all love to delete. Instead, I’m talking about personalized and valuable content that will make your subscribers want to open and read your emails.

And let’s not forget about SEO. Now, I know the thought of optimizing your website for search engines might make you want to pull your hair out, but trust me, it’s worth it. Ensuring your website is up to date with the latest SEO practices will increase the chances of people finding you when they search for your products or services.

All of this is just to say that having a digital marketing strategy is no longer an option. It’s a necessity. But don’t let that scare you. You can make your digital marketing efforts fun and effective with a bit of creativity and a sense of humor. So, let’s all raise our virtual glasses and toast to the future of digital marketing. Cheers!

If you want to chat up some specific ideas for your business or organization, schedule a time with me below, and we can share some creative ideas.